The year 2025 was filled with significant developments for Timberwise. We expanded our services, refreshed our product collection, advanced indoor wellbeing, and further strengthened the position of Finnish, responsibly manufactured parquet flooring in both private homes and public spaces. Here is an overview of the key moments and developments that shaped Timberwise in 2025.
New showrooms – bringing real wood closer to customers
In 2025, we opened two new showrooms: one in Turku and another as a Partner Showroom in Jyväskylä (pictured above). Thanks to our expanding showroom network, more people can experience our genuine parquet floors—their natural surface, tones, and quality— before making a purchase decision.
The new showrooms also bring Timberwise expertise closer to professionals in the field, further enhancing accessibility and the overall customer experience. With this expansion, Timberwise showrooms can now be found in Helsinki, Tampere, Turku, and Jyväskylä. Explore our showrooms in Finland here.
A year of many Fairs
The year 2025 was exceptionally active for Timberwise in terms of fairs. We participated in the ASTA Fair, the Raksa Fair in Lahti, the Turku Building Fair, the Oulu Builders’ Fair, the Oulu Housing Fair, and Habitare. Our extensive participation brought us even closer to customers, designers, and construction professionals. Face-to-face conversations, the feel of materials, and genuine interaction helped us better understand what kinds of flooring solutions people seek for homes and public spaces.
At the Oulu Housing Fair, Timberwise flooring was selected for ten different show homes—showcasing how responsibly manufactured, Finnish solid wood flooring meets the requirements of modern living: sustainability, durability, and natural aesthetics. The show homes offered a beautiful cross-section of how flexibly Timberwise adapts to different architectural styles and atmospheres.
In the photo (above): Oulu Housing Fair site 19, Hietasaaren Gård, Building B. The family chose Timberwise Oak Classic 185 × 925 mm in Herringbone Ladder pattern, Nordic shade, brushed and matt lacquered.
At Habitare, we joined the shared Dream Cozy stand together with several high-quality interior brands. In addition, many Finnish companies selected Timberwise as their fair flooring—once again a meaningful sign of trust. After the fair, the floors were sold at a special price to visitors, supporting a responsible circular economy and ensuring that the materials receive a new life after the event. You can dive into the atmosphere of Habitare here.
Selected for Premium projects around the World
In 2025, Timberwise was selected as a supplier and partner for several international premium construction projects, a recognition we are proud of and grateful for. In Sweden, the Hotellbryggan project in the Stockholm archipelago, developed by Imola AB, was completed. In South Korea, we supplied flooring for major high-end residential developments in Seoul with POSCO and Hanyang, and were also selected for Hyundai Construction’s upcoming Banpo124 project, to which we will deliver 80,000 m² of oak flooring. We are also involved in Daewoo’s upcoming Limited Namcheon and Seomyeon projects in Busan.
In Cyprus, Timberwise flooring was installed at the Blue Augusta Residences. In addition, we delivered flooring to numerous premium projects in Norway, Marbella, Portugal, Egypt, Hong Kong, Japan, Dubai, Warsaw, Tallinn, and Vancouver.
Collaboration with Ruuvi – Joint Steps Toward Better Indoor Wellbeing
The year 2025 also marked the beginning of our collaboration with Ruuvi Innovations Oy. Ruuvi’s sensors, which measure indoor humidity and temperature, offer practical support in monitoring the wellbeing of wooden floors. The best friend of a wooden floor is balanced indoor air—and now tracking it is easier than ever.
This partnership is part of Timberwise’s long-term goal to provide customers with smart and effortless ways to extend the lifespan of their flooring sustainably.
Responsibility and Finnish craftsmanship – Principles reflected in every product
In 2025, we continued our uncompromising work in manufacturing Finnish wooden flooring. All Timberwise floors are made in Finland from certified and traceable wood within our responsibly supervised production chain. Our work is guided by durability, safety, timeless design, and Finnish quality—principles that influence every product decision and development step.
The improvements implemented during the year further strengthened Timberwise’s position as a pioneer in responsible flooring manufacturing. Timberwise moves forward with a clear purpose: to produce Finnish floors that withstand time, use, and life—generation after generation. Read Timberwise story here.