Interior designer Joanna Laajisto adds her mark to new Timberwise design floor
Timberwise, leading Finnish manufacturer of wooden flooring, will launch a new floor model at the beginning of February. The collaboration with interior designer Joanna Laajisto arose as a natural continuum from the needs of her customers.
The sound of happy chatter and excitement has continued to fill the Timberwise showroom into the new year, as its latest floor model has received the attention it deserves. In designing the Punos floor, interior designer Joanna Laajisto’s core values of functionality, quality and aesthetics met their perfect match in Timberwise.
“As the leading Finnish manufacturer in its field, Timberwise represents the quality and expertise we want to deliver and recommend to our customers. It was a perfect match,” Joanna enthuses.
The idea for her design stems from the needs of the customers of her design company Studio Joanna Laajisto. Their increasing interest in quality flooring spurred Joanna to create a new design floor model. She focused on a classical model that suits different types of interiors from 1960s row houses to century-old period homes.
Joanna was familiar with Timberwise as a company, so kickstarting the partnership was effortless despite the new venture. Punos may have been her first ever floor model, yet already the first design was so functional it required no adjustments. A contributing factor was that Joanna was well versed with the Timberwise collection after Studio Joanna Laajisto had previously designed the company’s Helsinki showroom.
As a designer, Joanna effortlessly created a model that is not only stunning to look at but convenient and ecological to produce. The dimensions of the model made from oak, ash or larch are an ideal fit for the width of Timberwise floorboards.
Design Floor Punos – Design by Joanna Laajisto
– Oak Select
– Oak Design
– Ash Classic
– Larch Natural
Oak, ash and larch floor available with sanded surface and in 13 tones
Oak: Antique, Cognac, Eben, Matt lacquered, Luosto, Lyngen, Nordic, Untreated, Sky White, Snöhetta, White matt lacquered, Wax oiled.
Ash: Eben, Matt lacquered, Untreated, Snow White, White matt lacquered, White wax oiled, Wax oiled.
Larch: Arctic, Cognac, Eben, Matt lacquered, Untreated, Wax oiled.
Dimensions: 1050 x 1050 mm, thickness 14 mm
Installation: Glued tongue and groove and always glued to subfloor.
Sales: Timberwise Oy, Juvantie 222, 32200 Loimaa, Finland
Tel: +358 40 024 0940 www.timberwise.fi
Specialising in the design of public spaces, Studio Joanna Laajisto has a renowned signature style whether creating interiors, products or concepts. Founder Joanna Laajisto, recipient of the Finnish Interior Architect of the Year award in 2018, pursued an international career in the US before returning to her native country Finland. Laajisto designs unique pieces of furniture as part of interior projects. The studio is guided by the principle that good design has a sustainable impact and is created together with the customer – with passion for quality and aesthetics. Every successful project stems from a thorough understanding of the customer’s needs and purpose of the interior, resulting in tailormade design.
Photos: Mikko Ryhänen & Susanna Vento